Kezy Mukiri is an entrepreneur who is passionate about building strong brands and sustainable enterprises. She is the Founder of Zuri Ignite- a brand management firm based in Nairobi, Kenya which focuses on providing customised brand management solutions specifically in the area of corporate event management. Her company is a market leader in Sustainable Event Management (SEM) and develops SEM concepts and policies for corporate organisations and institutions that are seeking to incorporate sustainability in their events, conferences and meetings. The mission of Zuri Ignite has been to enable brands refine their brand strategy, define their target market and then develop effective communication platforms that enable them connect to global markets. Her company develops event concepts that are wholly centered on enabling their clients use events as effective marketing and communication tools that must deliver a return and contribute to the company’s bottom line. This approach to conference planning and corporate event management has revolutionized the events industry in Kenya as it focuses not on the event but on brand development.