Martin Balaš is a senior consultant and partner of the sustainability certification TourCert, with more than 10 years of experience in sustainable tourism management. He was responsible for the certification system development, the sustainable destination scheme and supports tourism professionals within their sustainability processes. He represents TourCert in several memberships such as the Roundtable Human Rights in Tourism or the Global Sustainable Tourism Council. Apart from TourCert, he is working as a tourism consultant for Federal Ministries, Tourism Associations and tourism destinations and as a tourism lecturer for several German Universities. In addition, he is a scientific researcher at the University of Sustainable Development in Eberswalde (near Berlin, Germany) with a focus on sustainability assessments and measurements, certification in tourism and sustainable destination management. Currently, he is representing the University in the UNWTO Expert group of the global initiative MST “Measuring the Sustainability in Tourism”.