Ged is the CEO of the new Climate Friendly Travel Club - a part of the SUNx Malta Community promoting Paris 1.5 and supporting tourism transformation as part of our “Plan For Our Kids” and the world’s poorest countries.

A highly regarded travel industry leader with over 20 years senior management experience, Ged has held senior positions with leading global travel organisations such as; Thomas Cook, Travel Weekly, MyTravel, TUI and Kuoni. He sat on the Executive Leadership Board at Routes Aviation Events for 10 years, during which time he pioneered and promoted the role of tourism authorities in the air service development process.

A passionate advocate of the advantages of tourism, Ged is dedicated to ensuring that there is a sustainable tourism offering for future generations which protects and nurtures destinations and their cultures. As such Ged is also the Founder & Chairman of Low Season Traveller; the world's first organisation completely dedicated to the promotion of travel during the non peak seasons and also is one of the Founding Directors on the Executive Board of The World Tourism Association of Culture and Heritage.

Additionally, Ged regularly writes articles for industry publications within the tourism sector and is an enthusiastic, knowledgeable and passionate speaker at several travel sector events throughout the year and is regularly called upon to commentate on travel industry issues of overtourism and responsible tourism in media interviews on radio and TV.