Sustainable Travel & Tourism Africa (STTA) hosts monthly open webinars focused on sustainable tourism. These webinars aim to inform, educate and inspire tourism professionals, businesses, and enthusiasts to understand and appreciate sustainable travel and tourism practices, trends, and innovations in the industry. Topics are wide and varied, with attention to SDG targets.
Sustainable Travel & Tourism Africa (STTA) Launches Sustainable Tourism Trends to watch 2025
[Nairobi, 21-01-2025] –Sustainable Travel & Tourism Africa (STTA) consulting has today launched Sustainable Tourism Trends to watch in 2025 2025, a comprehensive analysis of the key trends shaping the future of sustainable tourism, as we edge towards 2030, the year of accountability in sustainable development. Speaking at the launch, Judy Kepher-Gona referred to the period left before 2030 as the years of consolidation of sustainable tourism practice. Judy Kepher Gona, the founder of STTA, reiterated that the race for accountability has peaked in 2025 and the remaining years before 2030 will see innovative practices led by technology and consumer interests. She said the industry remains vulnerable to climate change and tourism leaders who cannot sustain a conversation around climate and sustainability will be challenged in their leadership roles.
Key Sustainable Tourism Trends to watch in 2025:
i. Collaborative Partnerships for the goals
ii.   Green Marketing Campaigns
iii.  Spotlight on SDGs as accounting framework
iv.  Advocacy for Transparency in sustainability Certification
v.   Focus on Intra Region Travel to future proof destinations
vi.  Impact Investors entering sustainable tourism space
vii. Innovative Technologies for acceleration of sustainable tourism
viii. Policy Reinforcement to achieve SDG targets
ix.   Green Skills
x.    Climate Action
In her concluding remarks, Judy Kepher-Gona called on industry to call out green washing and make accountability the rallying call for sustainable tourism in 2025 and beyond.
You can watch a recording of the session below.
A link to the webinar of the launch is available at https://www.youtube.com/embed/1fT4u_2KpRo?si=T83QemqvMY09tZ5N
You can also download a PDF at www.sttakenya.org
